Event ticketing has evolved. It's no longer just about creating an online ticket order/registration page and processing payments and RSVPs. Event Farm is at the cusp of the shift. Are you leveraging technology to target specific audiences to ensure your event is not only at capacity but has the RIGHT people in attendance? How are your guests interacting with your brand? Are you using mobile applications to make event operations more efficient? Welcome to the new world of ticketing. Welcome to the Farm!

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Features

Things You’ll Love

Distribution Methods

Event Farm has the most ticket/invitation distribution methods on the market. Why do you care? Because it makes your job as an event manager easier and more importantly, the more ways you can make tickets available, the more ability you have to maximize your crowd and ensure your targeted audience attends your event.

TICKET BLOCK^SM Distribution

Event Farm provides a service where you can farm out the bundles of tickets or invitations that you owe to your sponsors or partner organizations with our TICKET BLOCK^SM distribution service. By being associated with your event they get their own Event Farm account and can manage their own tickets and invitations, and at the same time you can track their progress.

Simple Payment Processing

If you'd like to sell tickets through Event Farm simply create tickets and make them available for purchase. Your Event Farm merchant account is created immediately and gives you access to and control over your event earnings. We can also plug into your existing Paypal or merchant account.

Registration Questions

Need information from your guests before they arrive at your event? You can write registration questions that guests must answer when they get tickets. They can let you know in a free-response that they are vegetarian experimenting as a vegan, or you can reign them in with a short selection of multiple choice answers written by you. In which case they'll probably select the seasonal salad.

Things Your Guests Will Love

Electronic Ticket Transfer

If you'd like to allow for transferable tickets, Event Farm can make this process entirely hands free. Your guests can initiate and confirm their own transfers and Event Farm tracks this process so the tickets are always under the right name.

Promo Codes

Boost your ticket sales and keep track of what promotions and advertising are most effective by creating promotion codes in Event Farm. Your guests receive a discount. You learn which promotional efforts are most effective.

Waiting Lists

Event Farm lets you turn on a waiting list after your event sells out. Maybe additional tickets will become available and you want to be able to sell them. Maybe you just want to add more names to your contact database.

Social Media

Event Farm sites allow guests to let their social networks know they will be attending and more importantly spreading the word about your event.

Things Everyone Will Love

Arrival Alerts

Want to be alerted when a specific guest checks into your event? Use our Arrival Alert function and you'll receive an email to your mobile device informing you "The Big Cheese is Here!". How cool is that?!

Guest Check-in

Forget the bundles of guest list printouts. Event Farm makes it easy and effective to use a laptop, iPad or iPhone to quicksearch a guest's name and check them in within seconds. If a guest has multiple tickets, those can be left behind under another name using our 'Leave Behind' button.

Print Guest Name Tags & Badges on the Fly

If your event is looking to print name tags or badges you should print those on the fly as guests check-in. Save time, save money, make check-in fun. Add QR Codes. Customize them. The days of pre-printed name tags stacked on a registration table are over!

Custom Event Websites

You actually get a mini website for each of your events with Event Farm. You are given a custom URL of your choice and have the ability to create an event details page, your ticket order and registration pages, and a contact page for your guests. These pages custom designed to your specs and have the flexibility to further your message with video, images and additional content.

Rethink Guest Lists.

A guest list shouldn’t just be a list of names. Event Farm allows event planners to target specific audiences by distributing tickets or invitations in several ways simultaneously.

Respect Your Design.

Template based systems disrespect your brand. You should decide what you want your guests’ experience to be. Event Farm is a fully customizable platform that allows you to implement your event design and brand.

Regain Sanity.

Our tools were built to alleviate the insanity associated with guest registration. Why? Because we were those insane event planners once too and we are trying to help allow you to refocus on the real purpose of your event.

Who's Using It?

Non-Profit Organizations	Corporations	Venues/Bars/Restaurants	Conferences/Trade Shows	Festivals/Special Events

Bentley Pebble Beach

Bentley produced an exclusive weekend driving experience event in Pebble Beach for their car owners. Guests were invited to purchase weekend packages. Branding, exclusivity, and conveying the elegance of the event during the entire registration process were their primary priorities. Event Farm ensured the registration process was as luxurious as the Bentley brand.

Wall Street Partners Forum

The Council for Urban Professionals in New York is a leadership development organization that produces events like the Wall Street Partners Forum to educate their members on various business issues. Providing meaningful event opportunities for their members is their top priority. Most of CUP's events are by invitation only.

Betsey Johnson Fashion Show

Betsey Johnson volunteered to produce a fashion show to raise funds for the South End Community Health Center in Boston. They set up several levels of tickets and used Event Farm ticket blocks to deputize their sponsors to promote the fundraiser, all while promoting the Betsey Johnson brand and most importantly the cause!

W Hotel DC Howl-O-Ween

The W Hotel regularly turns to Event Farm when they're putting together a party. Whether it's their special sunday brunch, a live performance by Thievery Corporation, or a blowout Halloween bash on the rooftop they know that the caché of the event and the reputation of the W Hotel will be well represented with Event Farm.

Pig Out for Diabetes Awareness

The Black Restaurant Group gives back to the DC community by hosting a series of events to benefit the Children's National Medical Center. They look to Event Farm to help elevate the professionalism of these events with streamlined ticketing operations and graphic design. We're happy to help our friends from our hometown and support a great cause.

Congressional Football Game for Charity

At the Congressional Football Game members of Congress and Capitol Police battle it out the field in an effort to support the Capitol Police Memorial Fund. The event attracts hundreds of fans purchasing tickets online and dozens of sponsors who comp tickets to their guests using Event Farm's Ticket Blocks. Mobile app check-in at RFK stadium is something to see!

BET Awards 2011

Black Entertainment Television hosts an awards show every year honoring various artists and producers called the BET Awards. This exclusive event is invite only. The tricky part is that many guests still need to pay for their tickets. Yup....you're reading this right...it's an Invite to Purchase made possible by Event Farm.

Ebbitt Oyster Riot

The Oyster Riot is one of DC's preeminent food & wine events. Three separate sessions are ticketed and thousands of tickets are sold in seconds every year. The Old Ebbitt Grill relies heavily on using Event Farm's waiting lists to release additional tickets when available and being able to comp tickets to their suppliers all at the same time.

Africa.Com
Airtran
Allergan
America's Natural Gas Alliance
American Petroleum Institute
American Wind Energy Association
Anheuser-Busch Companies, Inc.
Aramark
AT&T
Bain Capital
Baker Hostetler
Bank of America Merrill Lynch
Baylor University
Biltmore Estates
Black Restaurant Group
BlueCross BlueShield Association
Blues Foundation
BMW Manufacturing Co.
Booz Allen Hamilton
Bose Corporation
Capital One
Centigrade
Citigroup

Clemson University
Comcast
ConocoPhillips
Council of Urban Professionals
Cox Enterprises, Inc.
Credit Suisse
CSX
DC Central Kitchen
Delta Air Lines
DISCUS
Disney
District Sample Sale
Eighteenth Street Lounge
Entergy
FedEx
FFAWN
Fox News
Genworth Financial
Goldman Sachs
Harris Teeter
Honeywell
J Street Group
JP Morgan

Koch Industries
Lexington Convention and Visitors Bureau
Lockheed Martin
Major League Baseball
Merck
Microsoft
Mike Novogratz Foundation
MillerCoors
Mississippi State University
Morgan Stanley
National Association of Broadcasters
National Association of Home Builders
National Association of Realtors
New York Life
Norfolk Southern Corporation
North Carolina Farm Bureau
Northrop Grumman Corporation
Old Ebbitt Grill
PepsiCo
PNC
Rolls-Royce North America
Sodexo

Southern Company
Sporting Goods Manufacturers Association
Taste of the South
Texas A&M University System
The Capital Grille
The Coca-Cola Company
The George Washington University
Time Warner
Toyota Motors of North America
Tyson Foods
Under Armour
VeriSign
Verizon
Virginia Housing Development Authority
Volkswagen Group of America
W Hotel DC

Our Story

In 2007 we set out to solve our guest registration challenges. Now we are dedicated to helping guest registration evolve and improve the process for planners and guests.

Consistent with the name, Event Farm's creation was very organic. You'll probably be relieved to hear that we are actually event producers ourselves. We've been in your shoes many times and Event Farm actually grew out of our struggles with ticketing and guest registrations at our own events. Rooted in Washington, DC we found ourselves faced with significant ticketing challenges as selling tickets was just one part of the battle. We had to deliver tickets to sponsors, partnering charities, the press, and offices on Capitol Hill all while ensuring the "right" people were at our events. That process was a full time job that drew our resources away from making the show, the fundraiser, the concert, or the conference all we wanted it to be. We searched for products and services available on the market and found nothing that fit the bill. Luckily enough we had some problem solvers and software developers on our roster, so we set about building it ourselves.

Our parent company, started as an Event Production company. Back in 2003 we began creating events from the ground up, beginning with our signature event, The Congressional Blues Festival. This yearly event for several thousand like-minded music lovers is 2 parts music festival, 2 parts fundraiser, and 3 parts enormous fun for everyone involved. The goal of the Blues Festival is to raise money and awareness for American Roots Music by assisting artists in need, and we do that through an extensive network of corporate sponsors, a sixty member Congressional Host Committee, and some supremely talented musicians. As you might imagine, the logistics and ticketing for such an event are difficult, and Event Farm grew out of this effort.

After a few years of using Event Farm, our partners, sponsors, and host committees began to ask if we'd let them borrow it to help manage their own events. We bartered a bit and after a few successful test runs and a whole lot more growth Event Farm is now available for you as well. We are still proud to say that we use Event Farm for all our own events and could not live without it.

Blog

Jun

9 STAFF CHECK-IN MORE THAN 6,000 PEOPLE FOR CONGRESSIONAL BASEBALL GAME

Though the inaugural pitch was thrown in 1909, the beloved Congressional Baseball Game for Charity has been played only intermittently since 1914 due to complications such as the Great Depression, WWII, and the notion that the competition proved to be a distraction from work. However, in 1962, the tradition was revived, giving the public the chance to cheer on their Congressmen while they participate in a true All-American pastime. Well, the 2013 Congressional Baseball Game for Charity was no different. While the Republicans and Democrats prepared to battle it out on the diamond, we at Event Farm were ready and waiting to welcome their throngs of fans at the entrance gates.

The 9 Farmers ready to check fans in!

Armed with iPads, we Farmers served as mobile, digital box offices. Replacing the standard "A-H", "S-Z" last name lines, guests were able to check-in with anyone, anywhere. Not only did this flexibility make the will call method incredibly efficient, but we could also process walk-up ticket sales on the fly. Whether they paid cash or credit, Event Farm was able to deliver tickets instantly to all last minute fans and process the payments. We also took on the stragglers: the coworker, and the friend that always runs late. Our "leave-behind" system ensured they could pick up their tickets whenever they arrived.

One of our "mobile box offices"

Our job was to get as many people in the door as quickly as possible. Executing a quick search for a name on an iPad rather than a 50-page hard copy list sped up the task monumentally. After all was said and done, more than 6,000 fans checked-in to watch our Congressmen play ball. It definitely wasn't that easy back in 1909! With everyone checked-in, we at Event Farm headed in to join the roaring crowd and enjoy the game.

The Democrat winners after the game! (photo courtesy of CBG2013)

Jun

5 thing you didn't know mark your emails as SPAM

(Industry secrets revealed by Event Farm's own Justin LaBreck...)

If you've ever tried researching the elusive topic of email deliverability and SPAM, you probably ended up confused and ultimately no better off. The frustration likely compounded if you spoke to the many self-proclaimed “email deliverability experts” that charge huge fees and can’t guarantee success! For the sanity of our clients, we set out to solve this mystery. Believe us, it's not easy. Google searches don't tell the whole story. After tireless digging, this is what we unearthed.

Email deliverability is based on a process called “SPAM scoring” that decides whether an email should continue to its destination. Think of it like this. Each email starts with a clean slate. It gets assigned points depending on content and a variety of factors. Lots of bright colors? Subtract a few points. If the final SPAM score falls below a certain threshold, the filter sends your message into a digital Bermuda Triangle, making it disappear.

There are countless factors that affect an email’s SPAM score. While perfection may be impossible, you can try to get as many things right as you can. Luckily, we at Event Farm have our very own email deliverability specialist, Justin LaBreck. He has condensed his extensive knowledge into 5 quick tips for you to follow! These steps will help maintain an ideal SPAM score while increasing your email deliverability.