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Event ticketing has evolved. It's no longer just about creating an online ticket order/registration page and processing payments and RSVPs. Event Farm is at the cusp of the shift. Are you leveraging technology to target specific audiences to ensure your event is not only at capacity but has the RIGHT people in attendance? How are your guests interacting with your brand? Are you using mobile applications to make event operations more efficient? Welcome to the new world of ticketing. Welcome to the Farm!

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888.444.8162

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support@eventfarm.com

Features


Things You’ll Love
Distribution Methods
Event Farm has the most ticket/invitation distribution methods on the market. Why do you care? Because it makes your job as an event manager easier and more importantly, the more ways you can make tickets available, the more ability you have to maximize your crowd and ensure your targeted audience attends your event.
TICKET BLOCKSM Distribution
Event Farm provides a service where you can farm out the bundles of tickets or invitations that you owe to your sponsors or partner organizations with our TICKET BLOCKSM distribution service. By being associated with your event they get their own Event Farm account and can manage their own tickets and invitations, and at the same time you can track their progress.
SIMPLE PAYMENT PROCESSING
Simple Payment Processing
If you'd like to sell tickets through Event Farm simply create tickets and make them available for purchase. Your Event Farm merchant account is created immediately and gives you access to and control over your event earnings. We can also plug into your existing Paypal or merchant account.
Registration Questions
Need information from your guests before they arrive at your event? You can write registration questions that guests must answer when they get tickets. They can let you know in a free-response that they are vegetarian experimenting as a vegan, or you can reign them in with a short selection of multiple choice answers written by you. In which case they'll probably select the seasonal salad.
Things Your Guests Will Love
ELECTRONIC TICKET TRANSFER
Electronic Ticket Transfer
If you'd like to allow for transferable tickets, Event Farm can make this process entirely hands free. Your guests can initiate and confirm their own transfers and Event Farm tracks this process so the tickets are always under the right name.
PROMO CODES
Promo Codes
Boost your ticket sales and keep track of what promotions and advertising are most effective by creating promotion codes in Event Farm. Your guests receive a discount. You learn which promotional efforts are most effective.
WAITING LISTS
Waiting Lists
Event Farm lets you turn on a waiting list after your event sells out. Maybe additional tickets will become available and you want to be able to sell them. Maybe you just want to add more names to your contact database.
Social Media
Event Farm sites allow guests to let their social networks know they will be attending and more importantly spreading the word about your event.
Things Everyone Will Love
ARRIVAL ALERTS
Arrival Alerts
Want to be alerted when a specific guest checks into your event? Use our Arrival Alert function and you'll receive an email to your mobile device informing you "The Big Cheese is Here!". How cool is that?!
Guest Check-in
Forget the bundles of guest list printouts. Event Farm makes it easy and effective to use a laptop, iPad or iPhone to quicksearch a guest's name and check them in within seconds. If a guest has multiple tickets, those can be left behind under another name using our 'Leave Behind' button.
GUEST NAME TAGS
Print Guest Name Tags & Badges on the Fly
If your event is looking to print name tags or badges you should print those on the fly as guests check-in. Save time, save money, make check-in fun. Add QR Codes. Customize them. The days of pre-printed name tags stacked on a registration table are over!
Custom Event Websites
You actually get a mini website for each of your events with Event Farm. You are given a custom URL of your choice and have the ability to create an event details page, your ticket order and registration pages, and a contact page for your guests. These pages custom designed to your specs and have the flexibility to further your message with video, images and additional content.
RETHINK GUEST LIST

Rethink Guest Lists.
A guest list shouldn’t just be a list of names. Event Farm allows event planners to target specific audiences by distributing tickets or invitations in several ways simultaneously.
RESPECT YOUR DESIGN

Respect Your Design.
Template based systems disrespect your brand. You should decide what you want your guests’ experience to be. Event Farm is a fully customizable platform that allows you to implement your event design and brand.
REGAIN SANITY

Regain Sanity.
Our tools were built to alleviate the insanity associated with guest registration.  Why?   Because we were those insane event planners once too and we are trying to help allow you to refocus on the real purpose of your event.

Who's Using It?

Non-Profit Organizations Corporations Venues/Bars/Restaurants Conferences/Trade Shows Festivals/Special Events


Africa.Com
Airtran
Allergan
America's Natural Gas Alliance
American Petroleum Institute
American Wind Energy Association
Anheuser-Busch Companies, Inc.
Aramark
AT&T
Bain Capital
Baker Hostetler
Bank of America Merrill Lynch
Baylor University
Biltmore Estates
Black Restaurant Group
BlueCross BlueShield Association
Blues Foundation
BMW Manufacturing Co.
Booz Allen Hamilton
Bose Corporation
Capital One
Centigrade
Citigroup
Clemson University
Comcast
ConocoPhillips
Council of Urban Professionals
Cox Enterprises, Inc.
Credit Suisse
CSX
DC Central Kitchen
Delta Air Lines
DISCUS
Disney
District Sample Sale
Eighteenth Street Lounge
Entergy
FedEx
FFAWN
Fox News
Genworth Financial
Goldman Sachs
Harris Teeter
Honeywell
J Street Group
JP Morgan
Koch Industries
Lexington Convention and Visitors Bureau
Lockheed Martin
Major League Baseball
Merck
Microsoft
Mike Novogratz Foundation
MillerCoors
Mississippi State University
Morgan Stanley
National Association of Broadcasters
National Association of Home Builders
National Association of Realtors
New York Life
Norfolk Southern Corporation
North Carolina Farm Bureau
Northrop Grumman Corporation
Old Ebbitt Grill
PepsiCo
PNC
Politico
Rolls-Royce North America
Sodexo
Southern Company
Sporting Goods Manufacturers Association
Taste of the South
Texas A&M University System
The Capital Grille
The Coca-Cola Company
The George Washington University
Time Warner
Toyota Motors of North America
Tyson Foods
Under Armour
VeriSign
Verizon
Virginia Housing Development Authority
Volkswagen Group of America
W Hotel DC

Our Story

In 2007 we set out to solve our guest registration challenges. Now we are dedicated to helping guest registration evolve and improve the process for planners and guests.
Consistent with the name, Event Farm's creation was very organic. You'll probably be relieved to hear that we are actually event producers ourselves. We've been in your shoes many times and Event Farm actually grew out of our struggles with ticketing and guest registrations at our own events. Rooted in Washington, DC we found ourselves faced with significant ticketing challenges as selling tickets was just one part of the battle. We had to deliver tickets to sponsors, partnering charities, the press, and offices on Capitol Hill all while ensuring the "right" people were at our events. That process was a full time job that drew our resources away from making the show, the fundraiser, the concert, or the conference all we wanted it to be. We searched for products and services available on the market and found nothing that fit the bill. Luckily enough we had some problem solvers and software developers on our roster, so we set about building it ourselves.

Our parent company, started as an Event Production company. Back in 2003 we began creating events from the ground up, beginning with our signature event, The Congressional Blues Festival. This yearly event for several thousand like-minded music lovers is 2 parts music festival, 2 parts fundraiser, and 3 parts enormous fun for everyone involved. The goal of the Blues Festival is to raise money and awareness for American Roots Music by assisting artists in need, and we do that through an extensive network of corporate sponsors, a sixty member Congressional Host Committee, and some supremely talented musicians. As you might imagine, the logistics and ticketing for such an event are difficult, and Event Farm grew out of this effort.

After a few years of using Event Farm, our partners, sponsors, and host committees began to ask if we'd let them borrow it to help manage their own events. We bartered a bit and after a few successful test runs and a whole lot more growth Event Farm is now available for you as well. We are still proud to say that we use Event Farm for all our own events and could not live without it.

Blog

Apr
08

Awards Season 2012- A Reflection
For most people, awards season is about watching hours of red carpet coverage and predicting who is going to win Best Picture.  But for those of us in the events industry, we know that awards season is a whole lot more.  To execute a successful event during this time takes no less than perfect planning in combination with the right people and the right tools.  As another awards season comes to a close, we tend to look back and reflect on what worked this year- and what didn't.  

What We're Loving:
*Awards Season Events for a Cause- Many events are now attaching a cause to their awards season parties, and we couldn't be happier.  Non-profits now see this as the time in LA to have their voices heard and their purpose recognized.  It's a time for A-listers to give back, and a time for the events community to highlight important issues.
*Adaptation of Technology- Paper tickets and guestlists are making fewer and fewer appearances at red carpet events, and with all of the features and functionality in the marketplace...we aren't at all surprised!
*Focus on the Event Experience- Event producers always have to compete to make sure they have the most exciting and talked-about parties, but never more so than during awards season.  With so much competition and multiple parties every night, event organizers are becoming more and more innovative and creating ways to stand out in the crowd.  For attendees, this just means better events.

...And What We're Not:
*Events Without a Clear Purpose- Believe it or not, there are still events that are "parties for the sake of a party".  Perhaps more troubling, there are events that have a purpose but aren't able to communicate that purpose to the guests.  Especially in LA and especially during awards season, these events just don't measure up.
*Transferability of Tickets- Nothing says "high-profile red carpet event" like an exclusive guest list.  Unfortunately, handing out paper tickets effectively negates that exclusivity.  Even worse?  Electronic tickets that beg, "please do not forward this invitation, it is non-transferable."  If your guest list is truly exclusive, make sure that your invitations are truly non-transferable.
*Poorly Designed Event Sites- If there were a Fashion Police for event sites, there would be a number of offenders and we would have some words of advice!  A-list events should have an A-list event site, electronic ticket, or RSVP process.  Without mentioning names, we came across some that were less than fashionable.

With awards season behind us, many of us in the events industry are finally breathing that long overdue sigh of relief.  But before you know it, we will be in the 2013 Awards Season and ready to do it all again!


Apr
03

 
    Check out the contest where this rendering of what Siri looks like came from.
  See Article


In just a few months, Siri has become the most successful voice recognition tool for consumers we have ever seen.  I guess its not all together surprising that this an Apple product.  As usual, they did it right.  Siri is fun, simple, and efficient.  Recently in a brainstorming session at Event Farm we began to consider the possibilities of Apple releasing an API allowing developers to integrate and leverage this technology.  Wouldn't it be amazing if we could have Siri shop online for us?  She would know our sizes, know what we like, and even have our credit information and shipping addresses.  Could Siri order pizza for take out?  Could she pay our bills?  Could she become the candidate the Republicans are so desperately seeking?!  Well that's pretty far off at this point but you get our point.  We believe that voice recognition software has the ability to completely change the world we know and live today.

Traditionally though, Apple has not been a completely developer friendly company.  Steve Job's vision was to control every aspect of Apple products (hardware and software) so they could ensure their quality and user experience.   They even go so far as to review and approve every software application developed for IOS devices. Can you imagine how many people are on that review team today? While this certainly produces what we've come to expect from Apple, awesome gadgets, it limits the evolution of their products. 

In the other side of the aisle, Google has been very developer friendly.  The Droid platform and marketplace are much easier to work with and today developers are focussing more and more energy on Droid products.  We wondered then - when is Google going to step up to the voice recognition plate?  Apparently its not so far off.  After some research it seems that project "Majel" is in the works and could soon be Siri's new competition.   See Mashable Article .  We're not picking a dog in this fight quite yet, we're just glad to see Google adding competition to the market - as it can only make both companies stronger and bring an API to the market quicker.

While its obviously pre-mature, you cant fault us for dreaming of the day when Event Farm will be able to allow users to have Siri or Majel purchase tickets to events, invite guests to private events, create ticket blocks for sponsors, transfer extra tickets to friends, and entirely control our software platform from voice commands.   We embrace creativity and innovation at Event Farm.  Its one of our core values as a company.  We're not ready to vote Siri for president quite yet but we can't wait to see her and Majel mature and become a bigger part of software development.  I know we'll be an early adopter!

 



 


Feb
12

1.  They are always at the forefront of technology.  The New York City market is one of the fastest to adapt new technology and jump on board with new features and functionality.  And in this industry, there's a suprisingly large amount of it out there right now.  From mobile check-in apps to RFID tags to paperless ticketing, the list is endless. 


2.  The events community is alive and connected.  New York City plays host to some of the most involved PR firms, production companies, and vendors.  It's not difficult here to find a Meetup group, and events like PlannerTech and BizBash have increasingly high attendance.  With all of these opportunities to share information, connections, and ideas, these groups are always the leaders.

3.  The competitive nature of the industry pushes event planners to evolve.  Whether it's picking the hottest new venue space, booking the best entertainment, or getting the best press, the New York events scene is always showing the rest of the world what's possible.

4.  Diversity in the event calendar.  In New York, we are long past the days of the entertainment industry dominating the events community.  On any given night, NYC can play host to a variety of corporate, non-profit, political, art, or music centered events. This gives event planners even more opportunity to engage their attendees.

5.  Exclusivity of events.  With 8 million people in this city and the large number of events every day, New York still manages to create an events world where being invited to an event means something.  Event planners are continually thinking of ways to promote this idea of exclusivity.  We've seen secret locations revealed the day of the event, increasingly strict guest list policies, and the evolution of the hard coded non-transferable electronic ticket. 


We would like to give special thanks to some of our NYC clients who helped inspire this article: Facebook, Splendid Communications, Foundation Events, Liz King Events, Time Inc., Council of Urban Professionals, Hearst, The New Yorker, BizBash, Hermes of Paris, Valentino, Conde Naste, MKG, New York Magazine, NBC, Columbia Business School, Fashion Forward, Ducati,and Medici Events.

 

 


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