Event ticketing has evolved. It's no longer just about creating an online ticket order/registration page and processing payments and RSVPs. Event Farm is at the cusp of the shift. Are you leveraging technology to target specific audiences to ensure your event is not only at capacity but has the RIGHT people in attendance? How are your guests interacting with your brand? Are you using mobile applications to make event operations more efficient? Welcome to the new world of ticketing. Welcome to the Farm!
|Non-Profit Organizations||Corporations||Venues/Bars/Restaurants||Conferences/Trade Shows||Festivals/Special Events|
America's Natural Gas Alliance
American Petroleum Institute
American Wind Energy Association
Anheuser-Busch Companies, Inc.
Bank of America Merrill Lynch
Black Restaurant Group
BlueCross BlueShield Association
BMW Manufacturing Co.
Booz Allen Hamilton
Council of Urban Professionals
Cox Enterprises, Inc.
DC Central Kitchen
Delta Air Lines
District Sample Sale
Eighteenth Street Lounge
J Street Group
Lexington Convention and Visitors Bureau
Major League Baseball
Mike Novogratz Foundation
Mississippi State University
National Association of Broadcasters
National Association of Home Builders
National Association of Realtors
New York Life
Norfolk Southern Corporation
North Carolina Farm Bureau
Northrop Grumman Corporation
Old Ebbitt Grill
Rolls-Royce North America
Sporting Goods Manufacturers Association
Taste of the South
Texas A&M University System
The Capital Grille
The Coca-Cola Company
The George Washington University
Toyota Motors of North America
Virginia Housing Development Authority
Volkswagen Group of America
W Hotel DC
Though the inaugural pitch was thrown in 1909, the beloved Congressional Baseball Game for Charity has been played only intermittently since 1914 due to complications such as the Great Depression, WWII, and the notion that the competition proved to be a distraction from work. However, in 1962, the tradition was revived, giving the public the chance to cheer on their Congressmen while they participate in a true All-American pastime. Well, the 2013 Congressional Baseball Game for Charity was no different. While the Republicans and Democrats prepared to battle it out on the diamond, we at Event Farm were ready and waiting to welcome their throngs of fans at the entrance gates.
The 9 Farmers ready to check fans in!
Armed with iPads, we Farmers served as mobile, digital box offices. Replacing the standard "A-H", "S-Z" last name lines, guests were able to check-in with anyone, anywhere. Not only did this flexibility make the will call method incredibly efficient, but we could also process walk-up ticket sales on the fly. Whether they paid cash or credit, Event Farm was able to deliver tickets instantly to all last minute fans and process the payments. We also took on the stragglers: the coworker, and the friend that always runs late. Our "leave-behind" system ensured they could pick up their tickets whenever they arrived.
One of our "mobile box offices"
Our job was to get as many people in the door as quickly as possible. Executing a quick search for a name on an iPad rather than a 50-page hard copy list sped up the task monumentally. After all was said and done, more than 6,000 fans checked-in to watch our Congressmen play ball. It definitely wasn't that easy back in 1909! With everyone checked-in, we at Event Farm headed in to join the roaring crowd and enjoy the game.
The Democrat winners after the game! (photo courtesy of CBG2013)
(Industry secrets revealed by Event Farm's own Justin LaBreck...)
Email deliverability is based on a process called “SPAM scoring” that decides whether an email should continue to its destination. Think of it like this. Each email starts with a clean slate. It gets assigned points depending on content and a variety of factors. Lots of bright colors? Subtract a few points. If the final SPAM score falls below a certain threshold, the filter sends your message into a digital Bermuda Triangle, making it disappear.
There are countless factors that affect an email’s SPAM score. While perfection may be impossible, you can try to get as many things right as you can. Luckily, we at Event Farm have our very own email deliverability specialist, Justin LaBreck. He has condensed his extensive knowledge into 5 quick tips for you to follow! These steps will help maintain an ideal SPAM score while increasing your email deliverability.