Posts 18 September 2020 Great Content Alone Can’t Make a Great Virtual Conference This time last year, very few people ever thought about virtual events....
Posts 30 June 2020 10 Tips to navigate the Timezone Trap when hosting virtual events. I’ve been producing events and working in the industry for almost 18...
Posts 16 June 2020 We need a hard reset to properly define the word “event” Without question, the event industry has been turned upside down. Nearly all...
Posts 5 April 2019 The trap of personalized experiences at scale Last weekend, like most weekends, I started Saturday at my neighborhood coffee...
Posts 28 March 2019 What is event marketing? On the surface, event marketing sounds fairly straightforward: you host an event...
Posts 21 March 2019 What makes a VIP event worth it? We often equate VIP events with the doling out of goods: dinners...
Posts 14 March 2019 We should set a higher bar for networking events. Here’s how to start. The internet, it seems, has set a low bar for networking events....
Posts 12 March 2019 The one principle for planning events: don’t overthink it In case you missed it (which I’m pretty sure you didn’t): South...
Posts 9 March 2019 Understand that events are user experience The first and only time I went to SXSW Interactive was in...
Posts 16 January 2019 Retail brands are crushing it with experiential marketing. How can everyone else keep up? Twenty years ago, Harvard Business Review declared that we were entering the...