Crafting the Event Experience w/ Ryan Costello Part 5: Driving Attendance

In this workshop, our Co-founder and master event experience maker, Ryan Costello, addresses a timely concern affecting the events industry — low attendance rates. During the session, he discusses:

• How to create registration hype for virtual and in-person events
• Tactics to increase registration and attendance rates
• The impact of event branding
• When to use different registration types and segmentation

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